CO2’s Symphony of Lights Campaign for Ligligan Parul Wins
Student Advertising Agency CO2 got the nods of the guest expert-Mr. Eyds Carreon-Copy Writer of Publicis Jimenez Basic and of the Client-Ms. Ching Pangilinan of the City of San Fernando Tourism Office at the Ligligan Parul Pitch held last October 16, 2012. CO2 is composed of Xai Mallari-Creative Director, Trixia Jimenez-Art Director, Ariza Adoptante-Copy Writer, Lei Lusung & Yael Malabanan-Account Executives & Hubert Del Pilar-Design Consultant.The pitch was participated by 4 more student advertising agencies of the AdManage course of the Holy Angel University namely: Ad-Ons, Lemondrops, Planet Bulb & Parade. The agencies presented a tri-media campaign for the Ligligan Parul-Gian Lantern Festival 2012. CO2 presented a campaign focusing on the idea “Symphony of Lights”-were they show an Orchestra of gian lanterns lead by a music conductor. CO2 won Best TVC and Best Presentor for Lei Lusung, while Planet Bulb got the Best Radio Commercial and Parade won Best Print Ads.